About Us:
Coslab is a leading beauty and skincare company based in Singapore, dedicated to providing high-quality beauty treatments and products. We are committed to enhancing our customers’ beauty and wellness through innovative solutions and exceptional service. As we expand our digital marketing efforts, we are seeking a talented and motivated Ad Specialist to join our dynamic marketing team.

Job Overview:
The Digital Advertising Specialist will be responsible for managing and optimizing digital advertising campaigns across various platforms to drive sales and increase brand awareness. This role requires a strong analytical mindset, creativity in ad design, and a deep understanding of digital marketing strategies.

Key Responsibilities:

• Utilize your expertise in ad platforms to create, manage, and optimize advertising campaigns.
• Innovate and execute strategic digital marketing campaigns to engage a broader audience on our website and social media platforms.
• Design compelling ad graphics and videos that capture the target audience’s attention and drive engagement.
• Monitor and optimize ad spend to ensure maximum ROI. Adjust targeting, bidding, and creative strategies based on performance data.
• Analyze campaign performance data and generate reports to track key metrics such as CTR, CPC, conversion rates, and ROI.
• Conduct A/B testing on ad creatives, headlines, and landing pages to continuously improve campaign effectiveness.
• Develop and manage partnerships with influencers to amplify the reach and effectiveness of advertising campaigns.
• Stay updated with the latest trends in digital advertising, social media, and influencer marketing to identify new opportunities and strategies.
• Develop and manage email marketing campaigns, including sequencing, to engage and nurture leads.
• Perform any additional tasks assigned to you by the organization.

Job Requirements:

• Education certificate or work experience in a relevant field.
• Minimum of 3-5 years of experience in managing digital advertising campaigns.
• Advanced knowledge of major ad platforms (Google Ads, Facebook Ads Manager, Instagram, Tiktok, etc.).
• Proficiency in data analysis tools and software (Google Analytics etc.).
• Proficiency in graphic design tools (Adobe Creative Suite, Canva etc.).
• Experience with video editing software (Adobe Premiere, Final Cut Pro, Capcut etc.).
• Excellent verbal and writing skills.
• Self-motivated, independent, and adaptable to challenging environments.
• A strong work ethic and a positive attitude, suitable for a fast-paced setting.
• A genuine interest in the beauty industry, complemented by a well-honed marketing acumen.
• Exceptional multitasking skills for effective project management.
• Familiarity with major social media platforms, including Instagram, Facebook, TikTok, and XiaoHongShu.
• Certifications in digital marketing (Google Ads, Facebook Blueprint) are a plus.
• Strong portfolio of successful campaigns, demonstrating ability to drive results and achieve ROI targets.

Perks and Benefits:

• Dynamic, friendly, and supportive working environment.
• Convenient office location near Aljunied MRT.
• 5-Day work week (Mon – Fri).
• Career progression opportunities.
• Training and development programs.
• Competitive compensation package, including bonuses, staff discounts on skincare & treatment services, and comprehensive medical & dental coverage.

If you’re ready to embark on an exciting journey with us, bring your creative prowess, advertising skills, and digital marketing magic to our team. Join us in making beauty shine brighter in the digital world! Apply now and let your creativity shine!